An educational consultant provides suggestions and guidance to education professionals, students and their parents. These consultants help match the abilities and goals of specific individuals with opportunities in a given institute or industry. Education consultants guide the student community through the entire admission process, right from selecting your university to settling you down i.e. accommodation for those interested in studying abroad. These consultants are up to date and offer you good guidance.
Consultants gather most leads through below methods :
● Reference for the existing clients.
● Leads are generated through social media.
● Search Engine Optimization
● Content Marketing
● Paid Advertising
Here’s few ways how career consultant convert leads by social media –
● Social media is an amazing source of leads from both parents and students. In order to target the
right audience, you must be strategic in your platform selection.
● Parents, for example, are more likely to spend time on Facebook, whereas students are more likely
to spend time on Instagram or TikTok. Create content that is tailored to each platform and
audience.
● Your organic social media strategy for parents could include talking about your institution’s great
educational features and why it is a step above competitors.
● Students, on the other hand, are most interested in what makes your educational institution stand
out from the crowd.
● Consider what matters most to pupils, then demonstrate it in your content.
● Additionally, it’s critical to keep in mind that not all social media users are likely going to be
top-notch potential customers. Use the targeting options for the platforms you’ve chosen