Email Marketing Stay Top of Mind with Loyal Subscribers​
Get Quality Business Leads
Emailing is one of the single greatest tools that institutional owners have at their disposal. 64% of Institutional surveyed consider it the most effective marketing channel. For every $1 you spend on email marketing, you can expect an average return of $36 (DMA Report, 2022).Â
It’s safe to say the cost to implement email marketing is low when compared to other marketing channels and the return on investment is incredibly high.
Email marketing continues to be a reliable, effective communications channel to develop student relationships, strengthen brand awareness, product knowledge, implement community-based initiatives and fund-raisers, as well as welcome new prospective admits to your institutions.
 Email marketing is a cost effective, valuable, and evolving tool. Institutional owners who are disciplined and consistent with their email marketing get powerful benefits from their efforts.
Email marketing empowers institutional businesses to inform and engage their highly committed subscriber base with unique offers and messages, to keep their brand vital, and relevant between admission.
Essential Email Marketing Activities for Growth
â—Ź List building campaigns to grow your email subscriber base
● Stay connected with your subscriber base so you’re top of mind next
time they referral you
â—Ź Boost admission with special offers and institutional promotion
â—Ź Educate your subscriber base to grow brand awareness
â—Ź Increase traffic to your website with new content delivered via email
â—Ź Strengthen customer loyalty with content that educates them on your
study/knowledge and increase the value they get from your institutional
â—Ź Develop brand advocates and highlight student stories
Our Email Marketing Approach
Email marketing is the perfect solution to assist institutional businesses in
communicating messages or campaigns to push for leads and growth.
Drip campaigns are great for everything from new email subscribers, on-boarding to brand awareness and promotion. We develop content that is specific to each admit segment and sent with a cadence that will sustain top of mind awareness. The content is scheduled and delivered automatically on an automated calendar basis. Drip campaigns build loyalty and maintain top of mind awareness.
Email marketing works best when it is closely integrated with other systems or services. We use APIs that permit email capabilities to be added to an eCommerce platform. This can also be integrated with mobile apps, social apps, or loyalty programs.
Consistent communication is a practice that gives definitive results. Email message automation enables us to stay in touch with people and respond to a specific action or send messages based on some set of rules. The simplest example of this would be an automated welcome message. Each time a student subscribes to the newsletter, it would trigger an automated welcome message.
Yes, Email analytics is a thing. Gone are the days of basic email reporting, we offer our clients immediate and insightful feedback on their email marketing campaigns. Detailed understandings enable us to divulge deeper into creating and improving campaigns.
As people spend more time on mobiles, it is only logical to send mobile-friendly emails. Digital Shooter has long adopted this trend as mobile devices are increasingly used for
web surfing, banking, social media, and searching for places near them.
Engage with your audiences based on their stage in the sales cycle, with content that is relevant to them. We develop a unique, customized content strategy for your business. how? We begin by establishing the target audience and then create in-depth personas. This customer-centric content is both tone and topic appropriate for its audience. We deliver this content to segmented audiences via automated email software, and then carefully measure the performance of each campaign.
Newsletters are a ubiquitous form of email content marketing. They provide a regular opportunity to engage with prospective customers and increase subscribers with valuable content designed to build brand authority and admit conversations
Establish thought leadership and demonstrate authority in your industry with outstanding content in the form of e-books, white papers, or self-help tools. These assets have become an essential part of Lead generation and list building. We create a wide range of content using the latest graphic design principles, videography, and trending topic trends to keep your brand up front and top of mind.
Segmentation is another prized skill that we love at Digital Shooter. It enables us to send out targeted emails based on student actions and behaviors. Then there is Advanced Segmentation which defines the user base for further tailored messaging. Email list segmentation is a way to nurture prospects and guide them down the sales funnel from the awareness stage to a final sale.
Are You Ready To Nurture Your Leads With Email Marketing
Digital Shooter Private Limited is a leading digital marketing agency for educational industries such as schools, colleges, universities, academies, Educational organizations, Career consultants and Edu Start-ups, among others.
Our mission is to provide the educational industry with all-inclusive marketing solutions that are tailored to your specific needs, ensuring a strong digital presence.